Fogg discuss how BJ’s upbringing helped shape his interest in pursuing behavior change and influence. BJ has personally coached over 40,000 people in forming new habits, using his breakthrough method called “Tiny Habits.” His New York Times bestselling book, Tiny Habits: The Small Changes that Change Everything, was published in early 2020 and is contracted to be published in over 25 languages. Fogg also teaches his models and methods in graduate seminars. For the past 20 years at Stanford University, he has directed a research lab. BJ Fogg, a behavior scientist with deep experience in innovation and teaching. On today’s Broken Brain Podcast, our host Dhru talks to Dr. BJ Fogg’s secret formula, creating new and even tiny habits can not only be easy, but enjoyable and rewarding. Creating new habits that stick can be daunting. How many times have you attempted to start working out consistently, eat more veggies, or incorporate something new into your routine, but struggled to make it stick? I think we’ve all been there.
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